Give your website a spring clean and a dusting off by eradicating any dodgy URLs or problem pages. If you have broken links on your website that display ‘error: 404’ or similar, such inefficiencies will negatively impact your website ranking. If your website isn’t easy to index for a search engine, it isn’t going to have a chance of appearing on page 1! Have a look at our technical SEO starter steps to get further tips on indexation. When somebody makes an online search, search engines crawl thousands of webpages across the internet for keywords, metadata, and related signals that tell search engines that the content on a website matches the user search criteria – and in what position websites should be ranked depending on how well they match. Website indexation is a fancy term for the process by which a search engine adds web content to its search engine results pages. After all, 55% of searches are conducted from a mobile phone! Have An Indexable Website Nowadays, website’s need to be adaptive to all types of tablets and mobiles. You can do Google’s mobile friendly test to see if your website is fully optimised for all devices. You can use Google Analytics to discover your bounce rate. But why? Consider these factors is it out of date? Does it have visual appeal? Is the navigation easy and straight forward? What is the load time? Your bounce rate affects your SEO – a high bounce rate tells Google that your website isn’t worth visiting.
The higher your bounce rate, the more visitors are clicking back off and leaving your site. Check Your Bounce RateĪ bounce rate that is deemed excellent is between 26% and 40%. If you’re not sure if you need a Google My Business listing, then check out our take on local SEO vs. You can read our handy guide to creating a Google My Business profile here. The good news? It’s free, and it means anyone can find you! Think of it as your online shop window. If your business is already claimed, you must follow the steps to claim your business back. If you are a local business or have physical, local branches, create a Google My Business account if you have not already done so. Taking the following, initial steps will put you in good stead to work on the meatier, on–page SEO factors later. Once you have familiarised yourself with what SEO means, you’ll be thinking about everything you need to put in place to drive traffic to your website and increase your web page ranking. But for now, let’s trim the fat! Where Should You Start With SEO? Once you have strategies for basic SEO in place, you can begin to branch out into other aspects of more advanced SEO. Before you delve into on-site SEO (Search Engine Optimisation), off-page SEO, technical SEO, and local SEO, let’s go back to basics.īasic SEO strategies involve the first, baby steps you need to take to fluff up your website for successful search engine optimisation.
0 kommentar(er)
